10 COMPANIES

INTRODUCTION

In the overall, 10 companies that we are looking for are MAXIS, MAYBANK, AIR ASIA, FIREFLY AIRLINES, CIMB GROUP, NICON CAMERAS, MY PERODUA, GOLDEN SCREEN CINEMAS, BONUSLINK, and TOYOTA VIOS.

            The overview for the company AIR ASIA, Air Asia build with the tagline 'Now Everyone Can Fly', Air Asia is now one of the largest low cost carriers in Asia and its philosophy of low fares is aimed at making flying affordable for everyone. With the mission to be the largest low cost airline in Asia and serve the 3 billion people who are currently underserved with poor connectivity and high fares. Next, overview for company MAXIS, Maxis are about helping customers by making their lives better through the most cutting edge technology. That’s why we created the Maxis Insiders. We spill the beans on the newest gadgets, hottest promotions and Maxis Insider tricks and our Maxis Insiders team passes them onto to you. Moreover, the overview for company MAYBANK, Maybank Group is the leading financial services provider in Malaysia catering to the needs of consumers, investors, entrepreneurs, non-profit organisations and corporations.

            Furthermore, the company details for FIREFLY AIRLINES are operating out of the Penang and Subang hubs initially and now the Main Terminal Building of Kuala Lumpur International Airport, Senai Airport in Johor Bahru and Kota Kinabalu, Firefly provides connections to various points within Malaysia, Southern Thailand, Singapore and Indonesia. Next, company CIMB GROUP overview is one of Southeast Asia's leading universal banking groups. We offer consumer banking, investment banking, Islamic banking, asset management and insurance products and services. Subsequently, NICON CAMERAS’s company overview is Nikon has been developing world-leading imaging technology and delivering on the promise of reliable quality.

            The next company are MY PERODUA that the company are constantly looking at what’s most important to you and making that most important to us. Quality.Reliability.Safety. These are just some of the things we take pride in providing all our drivers. Henceforward, the company are GOLDEN SCREEN CINEMAS that the company GSC is the biggest distributor of independent Chinese, English and foreign language films from companies like Media Asia, Emperor Motion Pictures, Mandarin Films, Summit Entertainment, Mandate, Lakeshore, GK Films, Wild Bunch, GMM etc. Furthermore, the company overview is BONUSLINK that charge your retail purchases to your MBF Cards or use the services of any other BonusLinkPartners, you'll accumulate BonusLink Points that are redeemable for a wide range of FREE quality gifts. Rope your family members in to accelerate collection of BonusLink Points and redeem gifts faster. Lastly, the company TOYOTA VIOS’ overview is make any expressed or implied warranties on the completeness, currentness, accuracy or satisfactory quality of the information and/or functions

The most things that we found in Facebook and Twitter in all 10 sites off the company is all about the information and always update the photo or video of the latest event. There are also having the question and answering session between company and the customer.

And to be different from other, MYPERODUA do the contest for their customer, therefore, their customer will always visit their site.

BODY

            I think most of the companies nowadays resort to social networking sites in order to remain seen. Most business owners and entrepreneurs will tell you that having the right connections can make a huge difference in the success or failure of a business. Knowing lots of customers, potential customers, potential partners and people who can give you good advice will add to your ability to get things done and grow your business. That’s why social networking is so important.

Social networking on the Internet is important in this day and age because the Internet is the place to be for everything. People head to the Internet to shop, to sell things, to learn things, to meet others and to find what they’re looking for. And the Internet is full of Web 2.0 social networking sites and tools that make it very easy to connect with others.
          You want to involve yourself heavily in social networking via the web because the reach you’ll have is literally global, you have the potential of coming into contact with millions of others. You can make friends and make business contacts. These will impact your future success with an online business, or even a business that you conduct traditionally, out of a storefront, for example.

Social networking is so important because if you don’t do it, you and your business will remain unseen and anonymous. Learn to use Web 2.0 social networking tools to your advantage. When you do this, you’ll ensure that your business has a clear advantage and a fighting chance to not only survive, but also thrive.

                If I was the sales or marketing manager of the said companies, something that we can gain from having facebook is  these pages are gaining millions of new fans every day. Yes I just said fans , but from this fans it will be a customer one day. One of the simplest way to attract people to know our page is via SMS. We also can advertise our product through facebook. To attract more customers or fans we can find more friends. In this way it can attract more people to get know our page.

By having a facebook, it will become more easier to give any information to our customer about the company or anything. They also can get any information by open our page in facebook. By having this facebook, it also can give a space for them to ask about anything that related with their business, and the company will give their answer more easier.

All the event that they organize for their customer, will be telling through facebook, and they will become like a family. They can get close with each other and so whatever. It can show them their new product, their new promotions, their story, and more. The chance to get more closer with their customer is high.

Feedback Mechanism also one of the thing that we can gain frm having facebook, which is  Using Facebook and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site. Other than that is Branding. Facebook can be a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.

RECOMMENDATION

For our opinion, all the companies that been chosen by us have a good way in promoting their new products. They really use the benefit of the technology to tell to the public about their new products. The medium that usually use by the companies is facebook and twitter. It’s one of the effective way in market in promoting their product because nowadays people always get the information from facebook and twitter. The companies update the status and post it to their pages so the public can read news from them.

                 Other than using facebook and twitter as a medium for the promotion, they also can advertise their products or services on email. They can send an email to their subscribers via email. The companies also can advertise through the advertising companies such as nuffnang or adverts. This companies allow bloggers to advertise the advertisement on their blog.

CONCLUSION

From the overall information that we got in the 10 company that we have choose, such as AIR ASIA, NIKON CAMERAS ,MYPERODUA ,MAYBANK ,BONUSLINK ,GOLDEN SCREEN CINEMAS ,TOYOTA VIOS ,MAXIS ,FIREFLY AIRLINES and CIMB GROUP . The most attractive site is AIR ASIA Facebook and for the twitter site also goes to the AirAsia (air asia).

From the 10 company that we have been evaluate the company that gain the huge of number of followers are AirAsia that are 315,185 follower. And almost about 1,388,841 person like AirAsia Facebook.

The main reasons for all those companies engaging in Facebook and Twitter are to be close with their customer and also to know the customer buying behavior and what customer want. That’s why in all company things that we found in the company Facebook and Twitter are about the latest event and the Q&A between organization and customer. 

BUSINESS DRIVEN TECHNOLOGY (ACHIEVING BUSINESS SUCCESS)

Chapter 1: business driven technology

In every business that we process always use information technology. To understand information technology provides great insight to anyone learning about business. By reviewing a copy of popular business magazines such as Business Week, Fortune,orFast Company it is easy to demonstrate information technology’s role in business. Refer to figure in below, these are business magazines, not technology magazines, yet they are filled with technology. Students who understand about technology have advantages in business, and gaining a detailed understanding of information technology is important to all students regardless of their area of expertise.

The magazines articles typically discuss such topics as databases, customer relationship management, Web services, supply chain management, security, ethics, business intelligenceand so on.  They also focus on companies such as Siebel, Oracle, Microsoft and IBM.

              

Information technology’s impact on business operations

                Refer to figure in above, it highlights the business functions receiving the greatest benefit from information technology. In business information technology systems, the common types of information systems used in business organisations are electronicsandmobile commerce systems, transaction processing systems, management information systems and decision support systems.

                The achieving’s result outlined in diagram, such as reducing costs, improving productivity and generating growthis not easy.  Not likely to generate long-term growth or reduce costs across an entire organization to implementing a new accounting system or marketing plan. Information technologies lead a critical role in deploying such initiatives by facilitating communication and improve business intelligence. For example instant messaging and WiMax allow people across an organization to communication in new and innovative ways.

                To understand information technology begins with gaining an understand how business function and information technology’s role in create efficiencies and effectivenessacross the organization.

Information technology basics

·        Information technology (IT) is concerned with technology to treat information. The acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications are its main fields. Or other definition is we use the term information technology or IT to refer to an entire industry.

·        IT important to allow of business success and innovation.

·        Management information systems (MIS) is a provideinformation which is needed to manage organizations efficiently and effectively. On the other definition, MIS is broadly to a computer-based system that provides managers with the tools for organizing, evaluating and efficiently running their departments.

·        To learn about information technology it is important to understand:

Ø  Data, information and business intelligence.

Ø  IT resources

Ø  IT culture

ü  Data, information and business intelligence

Data is distinct pieces of information usually formatted in a special way. All software is divided into two general categories: data and programs. Programs are collections of instructions for manipulating data. Data can exist in a variety of forms as numbers or text on pieces of paper, as bits and bytes stored in electronic memory, or as facts stored in a person's mind.

Information in its most restricted technical sense is an ordered sequence of symbols that can be interpreted as a message. For other purpose, information is data that has been verified to be accurate and timely, is specific and organized for a purpose, is presented within a context that gives it meaning and relevance, and that can lead to an increase in understanding and decrease in uncertainty.

Business intelligence is a mainly refers to computer-based techniques used in identifying, extracting and analysing business data, such as sales revenue by products and/or departments, or by associated costs and incomes. For other definition, business intelligence is a broad category of applications and technologies for gathering, storing, analysing, and providing access to data to help enterprise users make better business decisions.

Example:-

v Data in Excel Spread sheet

v  Data turned into information

v Information turned into Business Intelligence

ü  IT resources

Plans and achievements in the IT department must be in line with what is planned and to be served in the organization. To increase efficiency in manufacturing, retain key customers, seek out new sources of supply and introduce effective financial management.

Putting it all together:

o   People use

o   Information technology to work with

o   Information

ü  IT cultures

IT cultures plays a large role in determining how successfully it will share information. It will influence the way people use information (the behaviour) and reflect the importance that the company attribute to the use of information in achieving success or avoid to fail.

•         Information-Functional Culture - Employees use information as a means of exercising influence or power over others. For example, a manager in sales refuses to share information with marketing. This causes marketing to need the sales manager’s input each time a new sales strategy is developed.

•         Information-Sharing Culture - Employees across departments trust each other to use information (especially about problems and failures) to improve performance.

•         Information-Inquiring Culture - Employees across departments search for information to better understand the future and align themselves with current trends and new directions.

•         Information-Discovery Culture - Employees across departments are open to new insights about crisis and radical changes and seek ways to create competitive advantages.

REFERENCES

Baltzan. , Phillips, ,& Haag, (2009). Business Driven Technology. (3 ed., pp. 8-15). United States: MC Graw Hill.

IT Business Edge. (2012). Webopedia . Retrieved from http://www.webopedia.com

Wikipedia,The Free Encyclopedia. (2012, January 24). Retrieved from http://en.wikipedia.org

Pizza Hut Malaysia

USING FACEBOOK AND TWITTER

In the pizza hut company itself they using a facebook and twitter to connect with their customer and get more order from public. This facebook and twitter had just sign up last 2011. The same course with the growing technologies now. In the pizza hut company they using facebook and twitter for making promotion open to public. Basically the promotion on facebook and twitter are print ticket, discount, new seasonings pizza advertisement campaign and etc.

The advantage by using facebook and twitter in pizza hut company they can maintain the relationship between customer and Pizza Company through this information technologies. Part of the Head quarter will update every week or every month and the manager only accepted the instruction.

Through this facebook and twitter also we can directly make a complaint or any suggestion.

For the complaint you can call 1300-88-2525 and the main company for the part of the management will detect where restaurant the customer make an order and part of the management will issue a complaint that made by customer next solve the problems. Pizza hut company can introduce their company to the world at the same time by this easy information technologies can shipping save cost of pizza, easy, more faster, saving time and the important is brief.

For the delivery, in case there’s no electric or black out at that time, service receptionist or service centre will in charge by shutdown the any delivery order.www.facebook.com/pizza  hut malaysia

PROMOTIONS NEW PIZZA

However promotion new pizza according to the season such as the festive season, Chinese New Year, mother’s day, father’s day, birthday party and etc. Before Pizza Hut Company would like to introduce to the customer they will make product test by suggest to the pizza hut staff. Unfortunately, this promotion according to the season does not make any advertisement on the radio, television and etc., it just through the pamphlet or paper before customers make an order. This is because, Chinese new year and mother’s day is only short season.

Chinese New Year the pizza normally Chinese money shape and mother’s day the pizza company will do love shape.

 

FUTURE PLANNING

•           More systematic restaurant management

•           Make survey for customer test the new pizza

•           Manager will decide whether the new approach product or service is available or not

•           Delivery management, pizza hut company will make sure the beg can maintain temperature heater of pizza.

HOW PIZZA HUT TAKING CARE ABOUT THEIR RELATIONSHIP WITH ITS CUSTOMERS?

                               Taking care the relationship between customer and a firm is so important as it guaranteed the survival of ones company in the future. As one of the leading fast-food in Malaysia even the world, Pizza Hut really care about their relationship with its customers. They believe by doing that, they can survive in market thus compete with other company either already exist or new in the market.

                              

                               The way that been practiced by pizza hut was by the way they answer the customers’ call. Maybe its sound simple, but if they don’t do it with the proper way, it will ruin the first impression by the customers towards the Pizza Hut itself. They have their own way in answering the phone call from the customers that want to make delivery by starting with the greetings. Then, they tell their name and where they from. By doing that, the customers will feel they been treated with the best service.

                             

                               Sometimes, there are customers who always call for delivery, Pizza Hut can detect them via their cell phone’s number. Nevertheless, Pizza Hut will ask the customers about their information for the confirmation. They afraid they will be false information happen such as the customers had moved to another place or the phone number had been experienced exchange host.

                              Not every people can give their best services to customers. So they will be unsatisfied customers that will make complaints towards the services given to them. If there are no manager available during the problem occur, the customers will get the comment slip where they can put down their name, address, phone number, time they came to the restaurant and the problem occur. The manager that charge in dealing the customers problem will give a call to that customer and ask them to meet and solve the problem.

Technology used in the process that helps companies to gain competitive advantage.

Technology is known as collection of such tools, machines, or methods of organization in order to solve a problem or perform a specific function.  Technology significantly affects human ability to control and adapt to their natural environments. Competitive advantage also is a product or service that an organization’s customers place a greater value on the similar offerings from a competitor. In other words, technology is important to be used in an organization to help company to gain competitive advantage.

Pizza Hut has made many ways to improve their company and make the relative attractiveness of an industry which is make promotion of an online order to the customer by using facebook and twitter website. This promotion has begins last year and this company has been providing certain types of pizza for every day. Customer will become easier to make order and save their time. This technology will sure increase the customer of Pizza Hut and exceeded their budget.

This organization also gives promotion to their customers that use Maybank and American Express card. Pizza Hut will give a promotion of ‘Ala Carte’ to whom that always purchases the meal. According to the facts, the percentage increases of Pizza Hut after the involvement of information technology is 80%. This is enough to say that Information Technology is an important part in industry.

Besides that, this company has used many technology products in the process of manufacturing dough of pizza such as mixing, kneading, and cutting. At the same time, Pizza Hut also provides Wi-Fi for the customer when enjoying their meal. So the customer will not wasting their time when there is important work to do. This reflects the company is good in making the value to the product for each customer.

Other than that, Pizza Hut also make initiative to reduce the buyer power of the market through the reward by give voucher to whom of the customer  that make the highest order. This program can enhance the level of loyalty of person. This also will increase the numeral of the customer in an organization.