Pizza Hut Malaysia

USING FACEBOOK AND TWITTER

In the pizza hut company itself they using a facebook and twitter to connect with their customer and get more order from public. This facebook and twitter had just sign up last 2011. The same course with the growing technologies now. In the pizza hut company they using facebook and twitter for making promotion open to public. Basically the promotion on facebook and twitter are print ticket, discount, new seasonings pizza advertisement campaign and etc.

The advantage by using facebook and twitter in pizza hut company they can maintain the relationship between customer and Pizza Company through this information technologies. Part of the Head quarter will update every week or every month and the manager only accepted the instruction.

Through this facebook and twitter also we can directly make a complaint or any suggestion.

For the complaint you can call 1300-88-2525 and the main company for the part of the management will detect where restaurant the customer make an order and part of the management will issue a complaint that made by customer next solve the problems. Pizza hut company can introduce their company to the world at the same time by this easy information technologies can shipping save cost of pizza, easy, more faster, saving time and the important is brief.

For the delivery, in case there’s no electric or black out at that time, service receptionist or service centre will in charge by shutdown the any delivery order.www.facebook.com/pizza  hut malaysia

PROMOTIONS NEW PIZZA

However promotion new pizza according to the season such as the festive season, Chinese New Year, mother’s day, father’s day, birthday party and etc. Before Pizza Hut Company would like to introduce to the customer they will make product test by suggest to the pizza hut staff. Unfortunately, this promotion according to the season does not make any advertisement on the radio, television and etc., it just through the pamphlet or paper before customers make an order. This is because, Chinese new year and mother’s day is only short season.

Chinese New Year the pizza normally Chinese money shape and mother’s day the pizza company will do love shape.

 

FUTURE PLANNING

•           More systematic restaurant management

•           Make survey for customer test the new pizza

•           Manager will decide whether the new approach product or service is available or not

•           Delivery management, pizza hut company will make sure the beg can maintain temperature heater of pizza.

HOW PIZZA HUT TAKING CARE ABOUT THEIR RELATIONSHIP WITH ITS CUSTOMERS?

                               Taking care the relationship between customer and a firm is so important as it guaranteed the survival of ones company in the future. As one of the leading fast-food in Malaysia even the world, Pizza Hut really care about their relationship with its customers. They believe by doing that, they can survive in market thus compete with other company either already exist or new in the market.

                              

                               The way that been practiced by pizza hut was by the way they answer the customers’ call. Maybe its sound simple, but if they don’t do it with the proper way, it will ruin the first impression by the customers towards the Pizza Hut itself. They have their own way in answering the phone call from the customers that want to make delivery by starting with the greetings. Then, they tell their name and where they from. By doing that, the customers will feel they been treated with the best service.

                             

                               Sometimes, there are customers who always call for delivery, Pizza Hut can detect them via their cell phone’s number. Nevertheless, Pizza Hut will ask the customers about their information for the confirmation. They afraid they will be false information happen such as the customers had moved to another place or the phone number had been experienced exchange host.

                              Not every people can give their best services to customers. So they will be unsatisfied customers that will make complaints towards the services given to them. If there are no manager available during the problem occur, the customers will get the comment slip where they can put down their name, address, phone number, time they came to the restaurant and the problem occur. The manager that charge in dealing the customers problem will give a call to that customer and ask them to meet and solve the problem.

Technology used in the process that helps companies to gain competitive advantage.

Technology is known as collection of such tools, machines, or methods of organization in order to solve a problem or perform a specific function.  Technology significantly affects human ability to control and adapt to their natural environments. Competitive advantage also is a product or service that an organization’s customers place a greater value on the similar offerings from a competitor. In other words, technology is important to be used in an organization to help company to gain competitive advantage.

Pizza Hut has made many ways to improve their company and make the relative attractiveness of an industry which is make promotion of an online order to the customer by using facebook and twitter website. This promotion has begins last year and this company has been providing certain types of pizza for every day. Customer will become easier to make order and save their time. This technology will sure increase the customer of Pizza Hut and exceeded their budget.

This organization also gives promotion to their customers that use Maybank and American Express card. Pizza Hut will give a promotion of ‘Ala Carte’ to whom that always purchases the meal. According to the facts, the percentage increases of Pizza Hut after the involvement of information technology is 80%. This is enough to say that Information Technology is an important part in industry.

Besides that, this company has used many technology products in the process of manufacturing dough of pizza such as mixing, kneading, and cutting. At the same time, Pizza Hut also provides Wi-Fi for the customer when enjoying their meal. So the customer will not wasting their time when there is important work to do. This reflects the company is good in making the value to the product for each customer.

Other than that, Pizza Hut also make initiative to reduce the buyer power of the market through the reward by give voucher to whom of the customer  that make the highest order. This program can enhance the level of loyalty of person. This also will increase the numeral of the customer in an organization.